The brand is the product: the product is the brand

MB van Dijk, J van Erp

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationDesign and emotion: the experience of everyday things: Proceedings of the 3rd International Conference on Design and Emotion
EditorsD McDonagh, P Hekkert, J van Erp, D Gyi
Place of PublicationLondon
PublisherTaylor and Francis
Pages438-440
Number of pages3
ISBN (Print)0-415-30363-X
Publication statusPublished - 2004
Event3rd International Conference on Design and Emotion, Loughborough - London
Duration: 1 Jun 20021 Jun 2002

Publication series

Name
PublisherTaylor & Francis

Conference

Conference3rd International Conference on Design and Emotion, Loughborough
Period1/06/021/06/02

Bibliographical note

bundel al in 2003 verschenen

Keywords

  • Geen BTA classificatie

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