The CURE scale: A multidimensional measure of service recovery strategy

R Mostafa, CR Lages, MC Saaksjarvi

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Original language	English
Pages (from-to)	300-310
Number of pages	11
Journal	Journal of Services Marketing
Volume	28
Issue number	4
DOIs	https://doi.org/10.1108/JSM-09-2012-0166
Publication status	Published - 2014

Keywords

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title = "The CURE scale: A multidimensional measure of service recovery strategy",

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author = "R Mostafa and CR Lages and MC Saaksjarvi",

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T1 - The CURE scale: A multidimensional measure of service recovery strategy

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AU - Lages, CR

AU - Saaksjarvi, MC

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U2 - 10.1108/JSM-09-2012-0166

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