The effectiveness of true analogies for consumer learning of really new products

A. Ait El Houssi, KPN Morel, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Marketing: responsible and relevant?
Editors	s.n.
Place of Publication	s.l.
Publisher	s.n.
Pages	1-7
Number of pages	7
Publication status	Published - 2003
Event	32nd EMAC conference, Glasgow - s.l. Duration: 20 May 2003 → 23 May 2003

Name
Publisher	s.n.

Conference	32nd EMAC conference, Glasgow
Period	20/05/03 → 23/05/03

CD-ROM

Keywords

@inproceedings{48ff705381014b548d51554107a7257b,

title = "The effectiveness of true analogies for consumer learning of really new products",

keywords = "Conf.proc. > 3 pag",

author = "{Ait El Houssi}, A. and KPN Morel and HJ Hultink",

note = "CD-ROM; 32nd EMAC conference, Glasgow ; Conference date: 20-05-2003 Through 23-05-2003",

year = "2003",

language = "Undefined/Unknown",

publisher = "s.n.",

pages = "1--7",

editor = "s.n.",

booktitle = "Marketing: responsible and relevant?",

}

TY - GEN

T1 - The effectiveness of true analogies for consumer learning of really new products

AU - Ait El Houssi, A.

AU - Morel, KPN

AU - Hultink, HJ

N1 - CD-ROM

PY - 2003

Y1 - 2003

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 7

BT - Marketing: responsible and relevant?

A2 - s.n., null

PB - s.n.

CY - s.l.

T2 - 32nd EMAC conference, Glasgow

Y2 - 20 May 2003 through 23 May 2003

ER -