The effects of functionality and aesthetics on consumers¿ willingness to upgrade their mobile phones

MC Saaksjarvi, O Velcu, K Hellen

Research output: Contribution to conferenceAbstractScientific

Original languageEnglish
Pages1-5
Number of pages5
Publication statusPublished - 2012
Event2nd Nordic conference on consumer research , Gothenburg, Sweden - s.l.
Duration: 30 May 20121 Jun 2012

Conference

Conference2nd Nordic conference on consumer research , Gothenburg, Sweden
Period30/05/121/06/12

Bibliographical note

geen ISBN

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