Original languageUndefined/Unknown
Title of host publicationBrand alliances - New models of networking
EditorsPS Gopalakrishnan
Place of PublicationHyderabad
PublisherThe Icfai University Press
Pages87-100
Number of pages14
ISBN (Print)81-314-0845-0
Publication statusPublished - 2007

    Research areas

  • Boekdeel internat.wet

ID: 3108947