The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

LM Bouten, HJ Hultink, CJPM de Bont, N.P.G. van Leeuwen

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Brand alliances - New models of networking
Editors	PS Gopalakrishnan
Place of Publication	Hyderabad
Publisher	The Icfai University Press
Pages	87-100
Number of pages	14
ISBN (Print)	81-314-0845-0
Publication status	Published - 2007

Keywords

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title = "The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension",

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author = "LM Bouten and HJ Hultink and {de Bont}, CJPM and {van Leeuwen}, N.P.G.",

year = "2007",

language = "Undefined/Unknown",

isbn = "81-314-0845-0",

pages = "87--100",

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booktitle = "Brand alliances - New models of networking",

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The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension. / Bouten, LM; Hultink, HJ; de Bont, CJPM et al.
Brand alliances - New models of networking. ed. / PS Gopalakrishnan. Hyderabad: The Icfai University Press, 2007. p. 87-100.

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

TY - CHAP

T1 - The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

AU - Bouten, LM

AU - Hultink, HJ

AU - de Bont, CJPM

AU - van Leeuwen, N.P.G.

PY - 2007

Y1 - 2007

KW - Boekdeel internat.wet

M3 - Chapter

SN - 81-314-0845-0

SP - 87

EP - 100

BT - Brand alliances - New models of networking

A2 - Gopalakrishnan, PS

PB - The Icfai University Press

CY - Hyderabad

ER -