Original languageEnglish
Title of host publicationProceedings of The 34th Annual Global Conference on Product Innovation Management
Editors S.n.
Place of PublicationS.l.
Publishers.n.
Pages1-3
Number of pages3
Publication statusPublished - 2010

Publication series

Name
PublisherS.n.
NameAdvances in Consumer Research
Volume38
ISSN (Print)0098-9258

    Research areas

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ID: 2013283