The impact of preannouncements and rumors on consumer evaluations

J Wang, MC Saaksjarvi, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of The 34th Annual Global Conference on Product Innovation Management
Editors	S.n.
Place of Publication	S.l.
Publisher	s.n.
Pages	1-3
Number of pages	3
Publication status	Published - 2010

Name
Publisher	S.n.

Name	Advances in Consumer Research
Volume	38
ISSN (Print)	0098-9258

Keywords

@inproceedings{7583c05d015f48b1b0db10cc7901d3a4,

title = "The impact of preannouncements and rumors on consumer evaluations",

keywords = "Geen BTA classificatie",

author = "J Wang and MC Saaksjarvi and HJ Hultink",

year = "2010",

language = "English",

publisher = "s.n.",

pages = "1--3",

editor = "S.n.",

booktitle = "Proceedings of The 34th Annual Global Conference on Product Innovation Management",

}

The impact of preannouncements and rumors on consumer evaluations. / Wang, J; Saaksjarvi, MC; Hultink, HJ.
Proceedings of The 34th Annual Global Conference on Product Innovation Management. ed. / S.n. S.l.: s.n., 2010. p. 1-3 (Advances in Consumer Research; Vol. 38).

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific