The impact of the corporate mind-set on new product launch strategy and market performance

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	220-237
Number of pages	18
Journal	Journal of Product Innovation Management
Volume	27
Issue number	2
Publication status	Published - 2010

Keywords

@article{6aad3ab778824dc3a5483c3dee5e00ea,

title = "The impact of the corporate mind-set on new product launch strategy and market performance",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "KSS Talke and HJ Hultink",

year = "2010",

language = "Undefined/Unknown",

volume = "27",

pages = "220--237",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

number = "2",

}