Original languageEnglish
Title of host publicationWiley international encyclopedia of marketing
EditorsJN Sheth, NK Malhotra
Place of PublicationLondon
PublisherBlackwell
Pages1-6
Number of pages1744
ISBN (Print)978-1-4051-6178-7
Publication statusPublished - 2010

    Research areas

  • Boekdeel internat.wet

ID: 3807905