The mediating role of new product development in the link between market orientation and organizational performance

F Langerak, HJ Hultink, HSJ Robben

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	281-305
Number of pages	25
Journal	Journal of Strategic Marketing
Volume	15
Issue number	4
Publication status	Published - 2007

Keywords

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title = "The mediating role of new product development in the link between market orientation and organizational performance",

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AU - Langerak, F

AU - Hultink, HJ

AU - Robben, HSJ

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M3 - Article

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