The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

F. Langerak, HJ Hultink, H.S.J. Robben

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationDriving business growth through innovation, PDMA research conference proceedings, October
EditorsM.M. Montoya-Weiss
Pages223-246
Number of pages24
Publication statusPublished - 2000

Keywords

  • ZX Int.klas.verslagjaar < 2002

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