@inproceedings{d4139447419a457ea3c1f29db8cca008,
title = "The proficiency in new product commercialization activities of market-oriented firms",
keywords = "ZX Int.klas.verslagjaar < 2002",
author = "F. Langerak and HJ Hultink",
note = "CD-ROM; Rethinking European Marketing, Bergen ; Conference date: 08-05-2001 Through 11-05-2001",
year = "2001",
language = "Undefined/Unknown",
isbn = "82-7674-129-0",
publisher = "European Marketing Academy",
pages = "1--5",
editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",
booktitle = "Proceedings from the 30th EMAC conference",
}