How people think and act is influenced by their transient mood state. Different moods stimulate different (thought/action) tendencies, such as the tendency to be attentive (when cheerful), to be cautious (whenanxious), or to be impatient (when agitated). To support an understandingof how mood can inform user-centered design, this paper reports an exploratorystudy that revealed the diverse scope of these mood-stimulated human tendencies. The questionnaire study (N = 43) examined the relationships
between 20 moods and 68 distinct tendencies. Significant moodeffects were found for all tendencies, indicating that different moods are associated with different tendencies. A Correspondence Analysis generateda visual overview of these relationships. In addition, a Factor Analysis found nine generic dimensions of mood-stimulated tendencies. In user-centered design, these results can support communications about user mood with team-members, end-users and other stakeholders. Based on the study results,
a creative design tool is introduced. It aims to enable designers and service providers to become better aware of, and adequately respond to, the dynamics of mood-stimulated user preferences, feelings, and actions during the design process.
Original languageEnglish
Pages (from-to)167-187
Number of pages21
JournalShe Ji: The Journal of Design, Economics, and Innovation
Issue number3
Publication statusPublished - 2019

    Research areas

  • User-centered design, Mood-stimulated tendencies, Dynamic user profiling, Affective personas

ID: 57133010