The story is as good as the real thing: Early customer input on product applications of radically new technologies

EA van den Hende, JPL Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Original language	English
Pages (from-to)	655-666
Number of pages	12
Journal	Journal of Product Innovation Management
Volume	29
Issue number	4
DOIs	https://doi.org/10.1111/j.1540-5885.2012.00931.x
Publication status	Published - 2012

Keywords

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title = "The story is as good as the real thing: Early customer input on product applications of radically new technologies",

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