To relate or not to relate - How much future relatedness contributes to product value

V Gattol, MC Saaksjarvi, T Gill, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Association for Consumer Research Conference 2011
EditorsJ Deighton, D MacInnis, A McGill, B Shiv
Place of Publications.l.
PublisherACR
Pages1-4
Number of pages4
Publication statusPublished - 2011
EventThe Association for Consumer Research Conference 2011, St. Louis, USA - s.l.
Duration: 13 Oct 201116 Oct 2011

Publication series

Name
PublisherACR

Conference

ConferenceThe Association for Consumer Research Conference 2011, St. Louis, USA
Period13/10/1116/10/11

Keywords

  • Conf.proc. > 3 pag

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