@inproceedings{085f025f886347b3ad46f8ea66b242ab,
title = "To relate or not to relate - How much future relatedness contributes to product value",
keywords = "Conf.proc. > 3 pag",
author = "V Gattol and MC Saaksjarvi and T Gill and JPL Schoormans",
year = "2011",
language = "English",
publisher = "ACR",
pages = "1--4",
editor = "J Deighton and D MacInnis and A McGill and B Shiv",
booktitle = "Proceedings of the Association for Consumer Research Conference 2011",
note = "The Association for Consumer Research Conference 2011, St. Louis, USA ; Conference date: 13-10-2011 Through 16-10-2011",
}