DOI

This editorial covers the recent advances in marketing and ergonomics research with respect to packaging, in particular, the papers that form part of the special issue on human-packaging interaction. It presents a classification of contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology; (c) insights; and (d) industry application. Based on the discussion of recent literature, a research agenda is proposed. Copyright © 2016 John Wiley & Sons, Ltd.
Original languageEnglish
Pages (from-to)1-4
Number of pages4
JournalPackaging Technology and Science
Volume29
Issue number12
DOIs
Publication statusPublished - 2016

    Research areas

  • user, consumer, human factors, food packaging, medical packaging, design

ID: 2038751