TY - JOUR
T1 - Transparency in product design
T2 - Investigating design intentions and consumers’ interpretations
AU - Cheng, Peiyao
AU - Mugge, Ruth
AU - de Bont, Cees
PY - 2018
Y1 - 2018
N2 - Transparency is used in product design across various product categories. Because of the physical property of letting light go through, transparency can create unique visual styles. Transparency can also communicate additional information as a result of what is situated underneath the product cover, which prompts different consumers’ interpretations. To support designers to use transparency effectively, this research aims to explore the use of transparency in product design to provide an overview of the design intentions of using transparency. Specifically, two studies were conducted. In Study 1, in-depth interviews with experienced designers (N = 6) were conducted and the results revealed the overview of the following five design intentions of using transparency in product design: enrich visual appeal, enrich product experience, improve product usability, facilitate consumers’ comprehension and demonstrate product functionality. The overview was further validated through consumer interviews (N = 13) in Study 2.
AB - Transparency is used in product design across various product categories. Because of the physical property of letting light go through, transparency can create unique visual styles. Transparency can also communicate additional information as a result of what is situated underneath the product cover, which prompts different consumers’ interpretations. To support designers to use transparency effectively, this research aims to explore the use of transparency in product design to provide an overview of the design intentions of using transparency. Specifically, two studies were conducted. In Study 1, in-depth interviews with experienced designers (N = 6) were conducted and the results revealed the overview of the following five design intentions of using transparency in product design: enrich visual appeal, enrich product experience, improve product usability, facilitate consumers’ comprehension and demonstrate product functionality. The overview was further validated through consumer interviews (N = 13) in Study 2.
KW - Consumers’ interpretation
KW - design intention
KW - product design
KW - transparency
UR - http://www.scopus.com/inward/record.url?scp=85053055697&partnerID=8YFLogxK
U2 - 10.1080/09544828.2018.1515426
DO - 10.1080/09544828.2018.1515426
M3 - Article
AN - SCOPUS:85053055697
SN - 0954-4828
VL - 29
SP - 539
EP - 568
JO - Journal of Engineering Design
JF - Journal of Engineering Design
IS - 10
ER -