This research aims at determining the influence of packaging eco-friendliness on perceived quality of food products. Two experimental studies were performed
within three product categories and 259 French consumers participated in these studies. Study 1 demonstrates that an eco-friendly package positively influences the perception of quality of both vice and virtue foods. Study 2 sheds light on the mitigating effect of product eco-friendliness and reveals that the perception of product naturalness explains the perception of food products quality.
Original languageEnglish
Number of pages1
Publication statusPublished - 2016
Event45th EMAC Conference - Oslo, Norway
Duration: 24 May 201626 May 2016


Conference45th EMAC Conference

ID: 18774814