Value Conflicts in Creative Businesses

This video allows anybody to teach or practice designing for values in a financially and professionally responsible manner. Creative professionals focusing on designing for client and stakeholder values often struggle to transform their work into sustainable business models that are aligned with their professional identity. Exploiting the results and toolkit of the FuturA project, the video aims to facilitate students and professionals in uncovering, visualizing and reconciling conflicts between creating value and capturing value in their daily work. The tutorial and accompanying Project Value Modelling Blueprint can easily be incorporated into courses or be used by professionals to design and assess their business model for a creative project.