What is novel is good? The value of novel appearance for evaluating product's performance quality and ease of use

R Mugge, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in consumer psychology
EditorsM Meloy, A Duhachek
Place of Publications.l.
PublisherMySCP.org
Pages222-223
Number of pages2
Publication statusPublished - 2010
EventAdvances in consumer psychology, St. Pete Beach, Florida, USA - s.l.
Duration: 25 Feb 201027 Feb 2010

Publication series

Name
PublisherMySCP.org

Conference

ConferenceAdvances in consumer psychology, St. Pete Beach, Florida, USA
Period25/02/1027/02/10

Keywords

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