What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

LM Bouten; HJ Hultink

What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	EMAC 38th conference marketing and the core disciplines- conference proceedings
Editors	JP Helfer, JL Nicolas
Place of Publication	Nantes
Publisher	Audencia
Pages	1-8
Number of pages	8
Publication status	Published - 2009
Event	EMAC 38th conference marketing and the core disciplines, Nantes, France - Nantes Duration: 26 May 2009 → 29 May 2009

Publication series

Name
Publisher	Audencia

Conference

Conference	EMAC 38th conference marketing and the core disciplines, Nantes, France
Period	26/05/09 → 29/05/09

Bibliographical note

Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel

Keywords

Conf.proc. > 3 pag

Cite this

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title = "What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products",

keywords = "Conf.proc. > 3 pag",

author = "LM Bouten and HJ Hultink",

note = "Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel; EMAC 38th conference marketing and the core disciplines, Nantes, France ; Conference date: 26-05-2009 Through 29-05-2009",

year = "2009",

language = "Undefined/Unknown",

publisher = "Audencia",

pages = "1--8",

editor = "JP Helfer and JL Nicolas",

booktitle = "EMAC 38th conference marketing and the core disciplines- conference proceedings",

}

Bouten, LM & Hultink, HJ 2009, What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products. in JP Helfer & JL Nicolas (eds), EMAC 38th conference marketing and the core disciplines- conference proceedings. Audencia, Nantes, pp. 1-8, EMAC 38th conference marketing and the core disciplines, Nantes, France, 26/05/09.

What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products. / Bouten, LM; Hultink, HJ.
EMAC 38th conference marketing and the core disciplines- conference proceedings. ed. / JP Helfer; JL Nicolas. Nantes: Audencia, 2009. p. 1-8.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

AU - Bouten, LM

AU - Hultink, HJ

N1 - Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel

PY - 2009

Y1 - 2009

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 8

BT - EMAC 38th conference marketing and the core disciplines- conference proceedings

A2 - Helfer, JP

A2 - Nicolas, JL

PB - Audencia

CY - Nantes

T2 - EMAC 38th conference marketing and the core disciplines, Nantes, France

Y2 - 26 May 2009 through 29 May 2009

ER -